【www.bbjkw.net--素材及写作指导】
广告作用英文篇(1):关于广告的利弊英语作文
广告的利弊(The advantages and disadvantages of advertisement)
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.
First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.
Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers"interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.
In conclusion, false advertisements must be eliminated in our society.
广告的利弊(The advantages and disadvantages of advertisement)
These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.
今天如果想挑广告事业的弊病简直是轻而易举，话又说回来，对于这种具有说服力的艺术谁也不能不承认其经济利益。靠着传播消息半真半假，广告居然能够渗透大众人心，兴起欲望购物，甚至使人买到毫无用途的东西。尽管如此，广告带来的好处总比坏处多。
To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That kind of "impulsive buying" as consumer behavior can easily turn need into greed. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.
认为广告会带来不良的影响，想来也不无道理，好像就是越来越有对广告产生反感的概念。也许将来历史可以证明现代真正之弊病之一就是广告，主要是因为广告不断地刺激人的需要，又要这个又要那个。千真万确，很多消费者没钱了还被引诱去买他们不是真正需要的东西。同样一点儿都不假地，大众消费货品所以如此畅销，无非是反应广告的威力，而不是反应消费市场实际的需求。广告把那种“冲动采购”的消费行为轻而易举地从需要改变成贪婪。广告误导购物欲望，害人购买了不需要或毫无用途的东西，不仅如此，广告甚至于无时无地包围消费者，真是令人烦不胜烦。
The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.
广告带来的好消息是其工作符合市场经济的运行，这还得部分归功于大众媒体如电视，收音机，报纸，杂志与因特网。透过媒体广告，特别是电视，广告提供给消费者大好机会。消费者因此得知新产品与服务的信息而得以改善生活。事实上，当广告事业特别兴旺的时候，也正是经济的佳期，这点可以想象得到，因为假如人人又挨饿又寒冷，哪里有需要靠打广告来卖食品与炉油。所以广告像是一面镜子反射富足社会的良性循环，因而造福各行各业。广告卖得越多，媒体的收入也越多，接着更加督促生产，创造更多的就业机会，同时也就促成更大购买力。
Those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.
认为广告事业危害不浅的人应该再想一想市场经济的价值何在，就是促进经济繁荣。也许一切反感都是错觉，到底多数消费并不怨恨广告的不利影响，到头来都终于觉悟到一切都是出自自己愚蠢的欲望。受广告影响而买东西也许真会造成大约一半的无谓浪费，可是又好像搞不清楚到底是那一半。
广告作用英文篇(2):以广告为话题的英语范文
导语：现如今广告渗透进人们的生活中，下面是yuwenmi小编为大家整理的优秀英语作文，欢迎阅读与借鉴，谢谢!
Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.
However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
【参考译文】
广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商，零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说，好的广告带来成功，而差的广告意味着失败。
有很多方式可以打广告，广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传，这样能引起大众的注意。广告牌也可以承载广告。现在广告是一个大产业，并设立了很多机构提供各种形式的广告。
然而，广告并非总是真实的。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来，他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意。
广告作用英文篇(3):关于广告的高三英语作文
导语：以下是小编为大家收集的几篇关于广告的英语作文。供大家参考阅读。希望喜欢。
关于广告的英语范文【一】
"Advertising" or "advertisement" comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising, that is to say, the essential meaning is largely identical but with minor differences. In short, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. And we can learn the functions of advertising from the definition above which are listed as follows:1)information function; 2)demand creation function; 3)persuasive function; 4)get attention function; 5)goodwill establishment function.
”广告“一词来源于拉丁文”advertere“，指的是引起公众对某一件东西的关注以及引导其往某一特定方向的方法。广告的传统定义包括一系列却别与其他行业的元素。交流中的每一种创新都被用到广告中，每一种创新都以某种方式改变了广告，这反过来已经改变了它的定义中使用的背景元素。然而，有或者应该有一些决定一项活动是否是广告的基本元素，也就是说，基本意思大体是一样的，但是又细微的区别。简而言之，广告通常是支付的非个人信息的沟通，通常是由赞助商通过各类媒体识别的，在产品自然属性、服务或者想法方面颇具说服力。我们可以从以上定义了解广告的功能，如：1)信息功能;2)需求创造功能;3)说服功能;4)引起关注的功能;5)商誉设置功能。
关于广告的英语范文【二】
Turning on the TV, we can see numerous advertisements done by the celebrities including the film stars, singers and so on. Some people believe it is worth the efforts because they think what the stars have said in the ads are true and convincing while some other people worry that the information in the ads may be misleading to the consumers. So far as I am concerned, the advertisements done by the celebrities should be limited.
打开电视，我们可以看到大量由名人，包括电影明星、歌手等等代言的广告。有的人认为这是值得努力的，因为他们认为明星们在广告中所说的是正确切有说服力的，而其他人担心广告中的信息可能会误导消费者。在我看来，名人代言的广告应该受到限制。
First of all, the celebrities, while receiving the handsome pay for advocating some products, should be responsible for what they have said in the ads for the credibility is priceless. We have heard of some cases about the false information in the ads and a number of stars have been accused by the customers for their misdeeds. What is more, the customers should become careful and critical about the information they see in TV. It does no harm to think twice before buying the products advertised by the stars. Finally, the government needs to tighten the control over the broadcasting of the advertisement.
首先，名人在宣传产品的同时也得到可观的报酬，他们应该对在广告中所说的负责，因为广告的信誉是无价的。我们已经听说了一些有关广告中的虚假信息的案例，很多明星因其误导而被消费者控告。另外，消费者对在电视上看到的信息应该小心和批判。在购买明星代言的产品前三思而后行是百益而无一害的。最后，政府需要加强对广告广播的控制。
To sum up, the stars should be responsible when doing the advertisement and in the mean time, the consumers should be careful when shopping.
总之，，明星在打广告的时候应该负责，同时消费者在购物时也应该小心。
本文来源：https://www.bbjkw.net/fanwen136544/
推荐访问:英文招聘广告